Introduction
In today’s digital world, you don’t need to be a tech genius to excel at digital marketing. Now, it’s all about knowing which tools to use and how to get them to work for you.
AI’s stepping in to handle a lot of the hard work in digital marketing, letting us finally focus on what really matters. In April, I shared '7 Ways to Excel in Digital Marketing Without Tech,' and now it’s time for an update. With fresh AI tools popping up daily, this new list just skims the surface of what’s out there
Ready to get started? Here’s your toolkit to up-level your marketing with the latest AI-powered helpers.
1. ChatGPT – Your Content Creation Ace
ChatGPT is more than just a chatbot – it’s a content powerhouse. Whether you’re crafting blog posts, brainstorming ideas, or writing social media captions, ChatGPT can help you create engaging, high-quality content in minutes. The best part? It adapts to your style with a bit of prompting, so you can keep that unique voice your audience loves.
How to Use It: Experiment with different prompts to see what works best for your content needs. ChatGPT is fantastic for drafting outlines, generating social media content, and even writing email sequences. It’s like having a personal assistant that’s always ready to work.
2. vidIQ – The YouTube Optimizer You Didn’t Know You Needed
If video content is part of your strategy (and it should be!), vidIQ is a must-have tool. This AI-powered video optimization platform helps you understand how to make your YouTube content stand out. From finding the best keywords to analyzing competitors’ videos, vidIQ takes the guesswork out of video SEO, helping you attract more viewers and boost engagement.
Top Features: vidIQ offers keyword research, trend alerts, and even real-time tracking of video performance. It’s like having a roadmap to YouTube success.
3. ManyChat – Transform Customer Engagement with Chatbots
If you’re ready to take customer engagement up a notch, ManyChat is a fantastic AI tool for creating chatbots on platforms like Facebook Messenger and Instagram. These bots can handle customer queries, send reminders, promote products, and more, all while keeping the conversation natural and friendly.
Why It’s Great: ManyChat allows you to build interactive, personalized experiences for your audience, providing real-time answers without needing constant human oversight. It’s perfect for handling repetitive questions and guiding customers through your offerings.
4. Teachable – The AI Assistant for Course Creators
For those diving into course creation, Teachable is a fantastic tool that simplifies the entire process. This platform helps you build, market, and sell online courses without needing complex technical knowledge. Its AI-powered analytics provide insights into student engagement, helping you refine your content and understand what’s resonating with learners.
Quick Tip: Use Teachable’s tools to structure your course content, then utilize ChatGPT for course writing assistance. It’s a powerful combination for creating educational content that delivers.
5. Grammarly – Content Perfection at Your Fingertips
Even the best content needs polishing, and that’s where Grammarly comes in. This tool doesn’t just check spelling and grammar; its AI goes deeper, helping improve tone, clarity, and engagement. It’s like having a professional editor on standby, ensuring that everything you publish sounds polished and professional.
Bonus: Grammarly has a tone detector, so you can match your writing style to your brand’s voice. It’s ideal for fine-tuning social media posts, emails, and even longer content.
6. Writesonic – AI-Powered Content Generation for Blogs and Beyond
If you need to ramp up content production, Writesonic is a robust tool designed to help with long-form and short-form content. From blog posts and landing pages to ad copy and product descriptions, Writesonic generates high-quality text based on minimal input. It’s a time-saver for marketers who need to keep up with a demanding content schedule.
Standout Feature: Writesonic allows for style customization, so you can create content that aligns with your brand’s tone. It’s especially useful for generating initial drafts you can refine for a unique touch.
7. Surfer SEO – Optimize Content with AI-Driven Insights
Creating content is one thing, but making it SEO-friendly? That’s a whole other story. Surfer SEO uses AI to help you optimize your content to rank higher in search engines. With real-time SEO scoring and keyword suggestions, Surfer SEO ensures that each piece of content is designed to perform.
Why It’s a Game-Changer: Surfer SEO integrates seamlessly with content platforms like Google Docs, so you can optimize as you write. It’s perfect for digital marketers looking to boost organic reach without a deep dive into SEO.
8. Descript – The Magic Tool for Video and Audio Editing
If you’re working with podcasts or video content, Descript is a must-have tool. It uses AI to transcribe audio and allows you to edit it just like you would text. Imagine cutting out awkward pauses or fixing a misspoken word by simply editing the transcript – that’s the magic of Descript. It’s fast, intuitive, and takes the pain out of editing.
Best For: Quick edits to video or audio content without needing complex software. It’s ideal for business owners who want to keep their content sharp and professional without a full editing team.
A Few Classics Worth Mentioning
While we’re focusing on some newer tools, there are a few classic AI-powered tools that continue to be invaluable for digital marketers. Here are a few honorable mentions:
- HubSpot: Great for managing your entire marketing funnel, HubSpot offers AI-powered analytics, automation, and content optimization.
- Canva: Now with AI features, Canva remains a favorite for creating stunning visuals. It’s intuitive, quick, and constantly adding new features.
- Mailchimp: Email marketing with Mailchimp is still popular, especially with its AI that helps optimize send times and segmentation.
How to Get the Most Out of Your AI Tools: Tips and Best Practices
With so many powerful tools at your fingertips, the trick is to use them efficiently. Here are some strategies for making the most of your AI-driven marketing:
Start with One or Two Tools – Avoid overwhelm by beginning with one or two essential tools that meet your immediate needs. Get comfortable, and then expand.
Experiment with Prompts – Especially with tools like ChatGPT or Writesonic, experiment with different prompts to see what style and tone you can achieve. It’s all about finding the language that feels most authentic to your brand.
Use AI as Your Assistant, Not a Replacement – AI can handle repetitive tasks, but your unique voice and style are irreplaceable. Let AI handle the grunt work, but always put a human touch on the final product.
Stay Updated – AI tools are constantly evolving, and new features are added all the time. Make a habit of checking for updates or exploring tool forums to discover new ways to optimize your workflow.
Wrapping Up: Embrace AI, But Keep It Personal
AI has opened up endless possibilities for digital marketers, giving you tools to create, engage, and optimize faster than ever. But the heart of marketing is still about connection. By blending these AI helpers with your unique insights and style, you’ll be able to deliver authentic, engaging content that resonates with your audience.
So, get curious, explore these tools, and see how they can enhance your digital marketing strategy. Because the future of digital marketing isn’t about working harder – it’s about working smarter with a little help from AI.
With Love,
Camilla
