Creating a great offer is an art. It doesn’t need to take an hour of someone’s time or stretch their patience thin with endless hype. In today’s fast-paced world, people appreciate clarity and respect for their time. We’re all used to seeing those never-ending sales pitches—where the actual offer is buried under layers of success stories, promises, and a sea of bonuses. But here’s the truth: You can create an irresistible offer without turning it into a marathon.
Let’s break down how you can make an offer that sells, without the long-winded pitch.
Start with Genuine Value
Before you even think about the pitch, start by giving something real. Whether you're hosting a webinar, writing an email, or sharing content online, your first priority should be to deliver value. That means sharing tips, insights, or strategies your audience can actually use. If they leave your session having learned something useful, they’ll naturally be more inclined to trust you when you present your offer.
For example, if you're hosting a workshop on how to grow an email list, don’t just talk about why email lists are important. Instead, dive into the “how” and give your audience practical, step-by-step advice. Offer a few free tools they can use right away or strategies they can implement immediately. When you do this, you're building credibility. People begin to see you as a trusted source rather than someone just looking to make a sale.
Giving value first creates goodwill. Even if they don’t buy your offer immediately, they’ll remember the positive experience and be more open to working with you in the future.
Get to the Point—Cut the Fluff
There’s no need to string your audience along with a lengthy backstory. Once you’ve delivered value, get to the point of your offer. The more direct you are, the better. People appreciate transparency. Tell them exactly what you’re offering, how it will help them, and what the next steps are. The longer you drag it out, the more people will tune out.
Let’s face it, no one has time for a drawn-out pitch that takes 45 minutes to explain what could have been summed up in five. When people sense that you’re stalling, it comes across as manipulative. Instead, be upfront. If your program is $297, say it. If you’re offering a service that solves their problem, explain it clearly without a bunch of hype.
One of the best ways to do this is to craft a strong value proposition. For example: “Our program will help you generate leads through automation, cutting your workload in half, so you can spend more time focusing on your business.” That’s short, sweet, and to the point. They know exactly what they’re getting and how it benefits them.
Share Relevant Success Stories—But Don’t Overdo It
Success stories can be powerful. They help people imagine what’s possible. But here’s the key: Don’t turn your pitch into a parade of testimonials. One or two well-placed stories are usually enough to establish credibility and show results. More than that, and it starts to feel like overkill.
Make sure the success stories you share are relevant to your audience. If you’re pitching a course on building passive income streams, don’t just share generic testimonials. Focus on stories that mirror the exact challenges your audience faces. For instance, if your audience is made up of working professionals trying to build a side business, share a story about someone just like them who found success with your course.
A personal touch goes a long way, but resist the urge to overinflate or exaggerate these stories. Authenticity is far more persuasive than an endless list of “overnight success” examples.
Create Urgency Without the Pressure
Urgency is one of the most powerful tools in marketing, but there’s a fine line between motivating someone to take action and making them feel pressured. We’ve all seen the countdown timers or “only 5 spots left!” messages. While they can work, they also risk coming off as manipulative if overused.
Instead of relying solely on countdown timers and scarcity tactics, think about offering genuine reasons for people to act now. Maybe you’re offering a limited-time bonus that genuinely adds value, like an extra module or a free one-on-one consultation. Or maybe your price really will increase after a certain date. Whatever it is, make sure it feels natural and not forced.
Urgency works best when it’s combined with value. If people truly believe they’re getting something of high value, they won’t need to be pressured into acting quickly. The value itself will create the urgency.
Offer Fewer, But More Relevant Bonuses
Bonuses can add a lot of perceived value to an offer, but they can also backfire if there are too many. Imagine this scenario: You’re considering buying an online course, and the creator is throwing in 10 different bonuses. Sounds great, right? Well, not always. Too many bonuses can be overwhelming, and suddenly the offer feels bloated. It can also make people question the real value of what’s being sold—if it’s so valuable, why are they giving away so much for free?
A better strategy is to offer one or two highly relevant bonuses that enhance the core offer. Let’s say you’re selling a fitness coaching program. Instead of adding a dozen unrelated bonuses, include a personalized meal plan or a 30-day workout calendar. These are bonuses that complement the main offer and help your audience achieve better results.
The key is to make sure the bonuses feel like natural extensions of your offer, rather than random add-ons that dilute the value.
Respect Their Time
A long pitch isn’t just exhausting—it’s also a time suck. People are busy, and their time is valuable. If you respect their time, they’re more likely to respect you—and, ultimately, your offer.
There’s nothing wrong with making a pitch. Selling is part of the game. But how you do it matters. Keep your offer simple, clear, and respectful of the fact that your audience could be spending their time elsewhere. This builds trust. When people don’t feel like you’re wasting their time, they’re more likely to listen to what you have to say and consider your offer.
One great way to show you respect their time is by delivering on the promise of your content. If you said the webinar would include actionable tips, make sure that’s exactly what they get—no fluff, no distractions. Give them what they came for, and then smoothly transition into your offer without dragging it out.
A Simple Offer Often Works Best
The most effective pitches are often the simplest ones. Once you’ve demonstrated value, shared relevant success stories, and provided a clear, direct offer, let your audience make their decision. Resist the temptation to pile on more bonuses or keep explaining the offer in different ways.
Trust that your value and message are strong enough to speak for themselves. You don’t need endless convincing. A simple, well-crafted offer that directly addresses your audience’s needs will do most of the heavy lifting for you.
Wrapping It Up
Creating a pitch that sells doesn’t mean it needs to be long-winded or filled with unnecessary fluff. In fact, the most successful pitches are often the ones that are clear, concise, and value-driven. When you focus on providing real value, respect your audience’s time, and keep your offer straightforward, you’ll create a pitch that not only sells but also builds trust.
Your audience isn’t looking for a show—they’re looking for solutions. If you can offer that in a clear, direct, and respectful way, you’ll not only make more sales but also leave your audience feeling good about their decision to invest in what you have to offer.
With Love,
Camilla
